» Art of a (Secular) Evangelist

Guy Kawasaki did a job search for “evangelist”. He found 611 matches—and none were for churches. It seems that “evangelist” is now a secular, mainstream job title. Indeed, the first eight matches were for evangelist jobs at Microsoft.

Here’s his wisdom for secular evangelists:

1. Create a cause.


2. Love the cause.


3. Look for agnostics, ignore atheists.


4. Localize the pain.


5. Let people test drive the cause.


6. Learn to give a demo.


7. Provide a safe first step.


8. Ignore pedigrees.


9. Never tell a lie.


10. Remember your friends.

Read the full story here and see what you can learn about being the real thing.