A story from the master
Shortly after World War II, a small Indian engineering firm bought the license to produce a European-designed bicycle with an auxiliary light engine. It looked like an ideal product for India; yet it never did well. The owner of this small firm noticed, however, that substantial orders came in for the engines alone. At first he wanted to turn down those orders; what would anyone possibly do with such a small engine? It was curiosity alone that made him go to the actual area the orders came from. There he found farmers were taking the engines off the bicycles and using them to power irrigation pumps that hitherto had been hand-operated. This manufacturer is now the world’s largest maker of small irrigation pumps, selling them by the millions. His pumps have revolutionized farming all over Southeast Asia.Where are you seeing unexpected success? Where are you seeing God at work in surprising ways?Peter Drucker, Innovation and Entrepreneurship, 192.
Shut down the computer. Go and pour some fuel on it. Today.
