The Six Pillars of Blogging
Blogging is the first technology to enable a simple conversation to go instantly global.Just finished reading Naked Conversations. Here’s what the authors say sets blogging apart from other forms of communication:
Scoble and Israel
- Publishable. Anyone can publish a blog. You can do it cheaply and post often. Each posting is instantly available worldwide.
- Findable. Through search engines, people will find blogs by subject, by author, or both.
- Social. The blogsphere is one big conversation.
- Viral. No form of viral marketing matches the speed and efficiency of blogs.
- Syndicatable. By clicking on an icon, you can get free “home delivery” of RSS-enabled blogs.
- Linkable. Because each blog can link to all others, every blogger has access to millions of other bloggers.
Tomorrow, what Scoble and Israel have to say about getting it right.
